Step away from the frumpy sweater and wrinkled khakis. I'll show you the outfits you need to look sharp and make a great impression.

Know exactly what to wear, every single time you get ready this winter... whether you're running to the store, or attending a fancy party.

Let me take you down memory lane for just a minute.

I woke up early one morning a little over 8 years ago and started getting ready for work.

I knew it'd be a chilly day in San Francisco, so I made sure to layer up with a pair of British khaki cords, a blue chambray shirt, an olive V-neck merino wool sweater, and white Converse sneakers.

Nothing fancy, but still sharp, if I do say so myself :)

After a long day at work, I was psyched to head home. Unfortunately, so was everyone else.

The train platform was packed and long lines formed at every train door entrance. I thought I'd have to wait for the next one, but luckily, I managed to make it in before the train doors closed.

I was at one end, squeezed in like a sardine. Even the aisle was crowded with commuters.

I casually scanned the train car, and right as I was about to glance down at my iPod—yep, iPod— to hit Next, I did a double take. I wouldn't be surprised if I let out an audible gasp (hopefully I didn't).

All the way at the opposite end of the train, I saw her. This ridiculously pretty girl who I've seen several times before was in the same train car as me!

I could never muster up the courage to talk to her before, but something was different this time. 

I'll spare you the details of how I ended up on her side of the train—I honestly have no clue; I could barely move an inch without bumping into someone—as well as my pathetic conversation starter.

Lucky for me, it was good enough to make her laugh. Somehow, I got her number and managed to ask her out. Five years later, we were married.

Why am I telling you this story?

Here's why: A few years after we started dating, we were talking about the day we met. I asked her why she decided to give me a chance, and why she even acknowledged me in the first place. After all, she must get approached by guys all the time.

She said, "I liked what you were wearing, and I still remember what you wore to this day! The first thing I noticed was how well dressed you were."

Gents, that is the power of a first impression!

It's your turn to make a great impression this winter... starting right now

Winter is here, and it's a new year. Now is the best time to pull out all the stops and finally step up your style game.

Honestly, you never know who you'll meet—a special someone, an old friend you haven't seen in a long time, a new business partner.

Dressing well doesn't always mean dressing up

You can still be well-dressed in casual clothes. No one's expecting you to wear a suit and tie every day, like we're in an episode of Mad Men.

You're a busy guy. What you'll be wearing to work events, special dinners, or even just the corner store is the last thing on your mind.

But just because you're busy and don't have time, doesn't make dressing well any less important.

Why does it matter how you dress?

I hear ya, winter is harsh! You just want to wrap yourself up in the warmest coat and get where you need to go.

You may be saying to yourself,"I see my work friends all the time. I don't have to dress nice for the team dinner," or "I'm just running to the mall to pick something up really quick, it doesn't matter what I have on!"

Let's put it this way: What if I approached my outfit with that same attitude the day I met my wife?

She might've still talked to me, she might not have... but I'm glad I didn't give myself the chance to find out! And remember, the first thing she noticed was how I dressed.

The power of a first impression is strong.

Maybe you're already married or in a serious relationship, but that's not the point.

You want to cultivate a strong, confident image of yourself

...wherever you go, no matter who you're in front of.

Whether or not he admits it, your boss will notice if you're sharply dressed at the company party, and so will his boss. It's unavoidable.

A quick trip to the mall during the holiday season is rarely ever quick. What if you run into an old friend? An old colleague? An old flame?

The possibilities are endless, and it's important to always look your best, even if you're in jeans, a sweater, and a pair of work boots, ready to brave the crowds at the mall.

I want to give you the shortcut to dressing well this winter, no matter where you're headed.

Introducing Five Essential Holiday Outfits (2016-17 Edition)

I packed this brand new PDF guide with 48 essentials you need to look sharp at every casual get-together, party, and fancy event you attend from now until spring of 2017.

What's in the guide?

Five Essential Holiday Outfits will help you dress well all winter long, no matter the occasion.

48 winter and holiday wardrobe essentials: Wear these throughout the season and stay sharp all winter long. I've done all the heavy lifting for you and put each item of clothing into curated outfits. All you have to do is wear them.

5 distinct outfit ideas (plus 2 bonus outfits) that will prepare you for holiday events and get togethers, from seeing the in-laws / meeting the parents, to holiday shopping at the mall... from casual Thanksgiving dinners with family, to champagne toasts on New Year's Eve.

Links to each item: This isn't your average Pinterest inspiration album or Instagram style feed. I'm giving you the exact items with direct links. Simply click and buy the items you want.

No dead links: Clothes fly off their virtual shelves quickly. I'll update this guide regularly throughout the season (at least every other week) so you'll always have alternatives when the time is right for you to buy, and you'll never be faced with a Sold Out message or a dead link.

BACKED BY A 30-DAY, 100% MONEY-BACK GUARANTEE

I create all my eGuides with you in mind, and I hope you love them and find them incredibly useful. If for any reason you don't, let me know within 30 days, and I'll refund 100% of your purchase price.

You have a whole month to go through the eGuide. That's enough time to purchase every recommendation and still ask for a refund. I hope you don't, but technically, you could, and I wouldn't know any better. That's how certain I am you'll love this guide, and also, how seriously I take this guarantee.

What kind of guy is this meant for?

You like the "smart casual" look and need new outfits for different occasions this winter

"Smart casual" just means you're on the more formal side of the casual spectrum. If you're on the super casual end (mostly jeans and tees) and you have no reason to dress better, this isn't the guide for you.

Yes, a few of the outfits are more casual, perfect for that mall run or lounging on the couch. But for the most part, it focuses on helping you dress super sharp for those fancier, more formal events.

If you enjoy putting on a sport coat, love the crispness of a freshly-ironed dress shirt, and prefer chinos and trousers over jeans, you'll love the outfits I put together for you.

 You look at your wardrobe as an investment 

I save you money by linking you to good quality clothing you can invest in; clothing that lasts for years, not stuff that falls apart after a few weeks. If you're looking for the cheapest possible options and aren't willing to invest in yourself, do not buy this guide. It was not made for you.

It's not my style to suggest things I wouldn't wear myself. If you're looking for a bargain, there are plenty of men's style sites that do a great job finding you "looks for less". This guide isn't it.  

You don't have time to figure out what to wear to special events yourself

You're slammed at work and you already have time commitments at home, and shopping for clothes isn't exactly at the top of your priority list. I hear ya.

This guide will save you time by telling you exactly what to buy, with direct links to each product you see. If you like it, just buy it from the comfort of your desk chair, and you're done.

Best of all, you won't have to figure out how to put outfits together. I've spent hours putting together these looks so you don't have to. Just copy the looks exactly as I laid them out in the guide!  

BACKED BY A 30-DAY, 100% MONEY-BACK GUARANTEE

I create all my eGuides with you in mind, and I hope you love them and find them incredibly useful. If for any reason you don't, let me know within 30 days, and I'll refund 100% of your purchase price.

You have a whole month to go through the eGuide. That's enough time to purchase every recommendation and still ask for a refund. I hope you don't, but technically, you could, and I wouldn't know any better. That's how certain I am you'll love this guide, and also, how seriously I take this guarantee.

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